In the current new forces of car building, we have always been full of expectations for Li Xiang ’s ideal car, especially when the ideal one appeared in front of people after multiple rounds of test adjustments, and it still gave a lot of surprises.
First of all, although this car cannot be completely called a pure electric car, because it also carries a 1.2T gasoline generator; but as a medium and large SUV product, it depends on a 1.2T engine and battery pack, electric vehicle The combination can achieve an acceleration result of 6.5 seconds and 100 kilometers. On the basis of ensuring battery life, this eclectic way allows us to see the ideal car building concept, which is completely different from the new car building forces that are subsidizing. After all, at the moment, the ideal one can only enjoy the purchase tax exemption policy at most, but not the new energy vehicle subsidy, because the pure electric range is only 180km. So from the beginning, we had great hopes for both the ideal car and the ideal one. We once thought that this brand would become the most promising and future brand for the new power of Chinese car manufacturers.
But for this brand, the destiny is indeed a little bit embarrassing. Even if the ideal one product itself is very promising, is it possible to just stay on the product's structure and concept advantages? It now seems that we have previously solved the pain point of the anxiety of electric cars by mistake by the ideal car, which masked itself as a new car building force that was founded within a few years. These new car building forces have previously skipped the pit The ideal car may not escape. The product concept may not represent product reliability. It is like saying that an electric vehicle can accelerate for 100 kilometers and run for 3 seconds, but if one switch is at the end, it stops. So advanced concepts and structures are meaningless. .
On December 13th, Ideal Car announced a Weibo that some users ’vehicles had“ emission system failure ”alarms and false positives such as parking system and body stabilization systems. In response to the alarm message that the vehicle ’s vehicle has a “emission system failure”, the ideal car has sent relevant after-sales personnel to the user ’s location to inspect the vehicle of the vehicle owner. After the inspection through parts inspection on site, it was finally confirmed that the fault light was on because of the false alarm caused by the self-diagnostic mechanism of the three-way valve of the air conditioning system. Although such false alarms and failures are not a problem, and they do not constitute an impact and threat to the use of the ideal one, but just starting the batch delivery, there are such problems in the vehicle, which is a stress for the ideal car. After all, there was a problem just after the car was delivered. Just like the ES8, which had a series of problems immediately after delivery, even if the homework was done well, once this negative word of mouth appeared, it may have an impact on the sales of the new car.
Of course, the reason why the new car building forces skipped the ideology, none of the ideal cars have escaped. A few days ago, the owners of the ideal cars suddenly found out that the owners of the orders for the ideal ONE were applying for a car loan with the ideal car cooperation bank CITIC Bank In time, he was rejected. This situation has made many owners who have already paid a deposit in advance and feel very embarrassed, and has also caused a crisis of trust in the ideal car.
However, the financial cooperation between Ideal Auto and CITIC Bank is blocked, so that some car owners can only handle mortgage finance through Ideal Auto ’s own financial companies and other cooperative banks with the help of Ideal Auto. The main reason may be that Ideal Auto ’s parent company, Ideal Smart Manufacturing, Twice was included in the list of executed persons, and the source of debt was mainly when Ideal Motors acquired Lifan Motors before. Some of Lifan's debts were not clarified and transferred to Ideal Motors, but Ideal Motors was not intended to be a cubic The mess cost money, but the price was on the executed list, and the result was that CITIC Bank doubted the sustainability of the ideal car.
Of course, until now, we are still full of hope for the future of Ideal Cars, but Ideal Cars and Li Xiang should also really consider a series of problems that may be encountered during the development of the company, not only to do the product itself. In addition, it is still necessary to achieve the capabilities of traditional car companies on issues such as channels, finance, and product reliability. Otherwise, there is not much difference between Ideal Car and other new car building forces, and the product advantages of Ideal One will not be exerted. Functioning soil! Back to Sohu, see more