2019 is coming to an end. We usually summarize what we have seen, heard and thought for the past year, and the same is true for car companies. Whether this year is good or bad may not be a sales transcript to measure.
Here, we launch a column of “Automobile Keyword of the Year” for auto brands, using multiple keywords to take stock of what happened to each brand in the past year, and see what happened to the brands you care about this year. The object of the inventory is Xiaopeng Automobile.
Keywords: Youpeng travel
In May this year, Xiaopeng Automobile officially released its travel brand "Youpeng Travel". The first city to go online chose its hometown of Guangzhou. This is another brand after SAIC and GAC hit the online car rental market. .
This time, Youpeng used its own Xiaopeng Automobile G3 model, and its main slogan was "safe". For example, it has set up a strict driver recruitment process and formulated driver training and assessment. At the same time, the background can detect the driving status of each car. APP can also provide one-click alarm to ensure safety.
In the case of the self-service online car rental platform is losing money, why did Xiaopeng launch its model brand Youpeng? In an interview with the person in charge, the other party also said that making a car ride is not the real goal. In the long run, the more important thing is the intelligent driving and driverless travel operations in future urban scenarios.
I also experienced it once after the launch of Youpeng Travel. The overall riding experience is roughly the same as that of Didi. The driver is still very enthusiastic about passengers. After the experience, if the price is cost-effective, the trip may be considered in advance.
Keywords: rights protection
The cause of this incident must start with the release of the 2020 G3 models on July 10 this year. Before the launch of the new model, the 2019 Xiaopeng car was subsidized at about 180,000 yuan and had a range of 365 kilometers. The new G3 model is priced at 160,000 yuan after subsidies, and the battery life is as high as 520 kilometers. This has caused many old car owners to feel cold, and even some car owners have not yet arrived. At this time, new car models were introduced. Many car owners said Can't accept it.
In fact, it is the most normal for a car to launch a new and old model price reduction promotion, but this time Xiaopeng was affected by the subsidy. The pricing was not considered for the old users, and because of technical, safety, and regulatory reasons, there was no way to upgrade the old models. After the endurance, the final compensation plan is to purchase any model of Xiaopeng Automobile within 3 years, and enjoy the exclusive subsidy rights of 10,000 yuan in addition to all the promotional rights and interests of the current period of the proposed new car purchase.
When I was collecting information, I found that some netizens had created a "Xiaopeng car owner rights protection network" by themselves, which can really tell that Xiaopeng is really "playing big" this time, and maybe this time the pricing will attract To more car buyers, but for the sake of sales, regardless of the first batch of support for their own owners is really chilling.
Keywords: high-end model P7
Building new forces is a process of burning money. In the case of constant losses, Xiaopeng Automobile launched its second model, the P7, which was launched at the Guangzhou Auto Show and started pre-sale, with pre-sale prices ranging from 270,000 to 370,000.
However, it may be Xiaopeng's "bad life". Tesla also announced that it will produce Model 3 at the Shanghai plant in China, and will also open car bookings for 355,800 yuan. However, due to the reduction in tariffs after Tesla's localization, and the production of local parts and components can also reduce costs, there is a little news that after Tesla's domestic production, the price of its Model 3 will be reduced by 20%. That means you can get a Model 3 for only 284,600 yuan.
It becomes interesting to see here. Do you want to buy a new power model for the same price? Or do you want to buy one of the best-selling pure electric models in the world? It's up to everyone.
to sum up
In general, it seems that the new car building forces have not been ideal in the development of these two years. Is the product itself not good enough? In fact, it is not, but the big brands have done too well, and it is also good. I believe that more people will choose the big brands rather than take the risk to buy a new car model. The products of Xiaopeng Automobile are actually very good, but no one buys them at a high price, and it does not make money to sell low. This has become a dilemma. I hope that Xiaopeng Automobile will work hard to change and break through the dilemma in the past two years. Back to Sohu, see more