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2019新车总结之合资SUV篇:双车战略虽好,可不要贪杯哦! A joint venture SUV article of the 2019 new car summary: Although the two-car strategy is good, don't be greedy!

Original title: Summary of joint venture SUVs for new car 2019: Although the two-car strategy is good, don't be greedy!

[Sohu Automobile Prophet] Looking back at 2019, many joint venture brands headed by Toyota, Honda, and Volkswagen have begun to implement the two-car strategy, and the coverage of products at all levels has become wider and wider. Focusing on the compact SUV market, some combinations can achieve the effect of 1 + 1> 2, but some combinations are not even as good as the rival's single model. In the small SUV market, Toyota has worked hard for a year and has not been able to shake the sales throne of Honda's Gemini, let alone the masses who have just put into action in 2019 ...

Small SUV articles

The small SUV market in 2019 is full of various products launched by the two-vehicle strategy of the joint venture brand, including the newly launched Volkswagen Quest and T-Cross, as well as the experienced Angora and Chuangku. For consumers, the two-car strategy has enriched car purchase options and made it easier to comply with their loyalty to the brand. For car companies, "one car and two sales" can not only reduce development costs, but also increase product coverage and increase sales. So the question is, do all brands' two-car strategies work? Can "Old Bacon" resist the attack of "Little Fresh Meat"?

Data source car network

Strictly speaking, Honda Binzhi and XR-V will not appear in the article, but judging from the annual sales volume, Honda has the dominant ability in the small SUV market. It is said that Honda is a master of space and buys an engine to deliver the car. These two points have been strengthened on the Binzhi and XR-V after the big change. It can be said that it is more competitive in the market. And exploration) are still crushing.

Toyota's two-car strategy is not very popular in the small SUV market. Since its launch in 2018, it has not achieved outstanding sales results. The C-HR and Yize two-car sales have not as much as the Dongfeng Honda XR-V. It seems that it will also be Volkswagen in 2020. Gemini beyond.

Buick Ankola and Chuangku are regarded as SAIC-GM's pawns in the small SUV market. Chevrolet Chuang, which focuses on the sports personality market, and Buick Ankola, which prefers refined households, have formed a team. Although the overall sales are not as good as Volkswagen, Honda, but the product differentiation is good.

Compact SUV

The compact SUV market is a battleground for joint venture brands and an investment point that cannot be ignored in the two-car strategy. Toyota, Honda, and Volkswagen are eager to launch products this year to fill the gap. You must find out carefully that Nissan does not have a two-vehicle strategy because it has only one joint venture company in China, but by deeply cultivating market segments, it has achieved a win-win situation in sales of Qijun and Qashqai. With the listing of Honda Haoying and future Toyota Welanda, Japanese brands will start a new round of competition in the compact SUV market, and the degree of fierceness can be imagined.

Data source car network

Medium SUV articles

In addition to the Volkswagen Tiguan L and Tan Yue, most of the joint-venture mid-size SUV market has been swallowed up by luxury brands. Mercedes-Benz GLC, BMW X3, and Audi Q5 have all become consumers' sweet spots. It is hard to imagine that the annual sales of 300,000 or 400,000 cars exceeded 100,000 units, pulling Angowel off the altar, and he also learned to increase the price of Highlander.

Data source car network

The end: 2019 is a year in which the joint venture brand vigorously promotes the two-car strategy. Many brands have found product focus in the small and compact SUV market. The Volkswagen brand has completed the product deployment of a two-vehicle strategy from the small to medium-sized multi-level market, and Toyota and Honda, which are still catching up, are just around the corner. Car companies can "sell one car and sell two", consumers can get more choices. The two-car strategy seems to have more advantages than disadvantages, but not all brands can play well, such as Toyota's C-HR and Yize. No The halo blessing of star products will also do more harm than good with the two-car strategy. To sum up, in this era where personalization and product strength are valued, it is not advisable to launch products blindly. Although the two-car strategy is good, don't be greedy! Back to Sohu, see more

Editor:

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