Israel started implementing new tobacco control regulations on January 8th, stipulating that all cigarette box outer packagings use a specific color. This color is called "the ugliest in the world".
According to the Jerusalem Post, the new regulations require that cigarette packages produced by tobacco companies cannot be personalized, and must use a color between green and brown, which is labeled 448C on the international standard color card.
448C international standard color
A study found that 448C is "the ugliest color in the world" because it is reminiscent of "dirty", "feces" and "death". Britain, Australia, France and other countries have required this color as standard for cigarette cases.
This requirement applies to cigarettes, cigars, hookah (Nargila) products and paper for cigarettes, as well as electronic cigarettes and all ancillary equipment.
448C is reminiscent of "dirty", "feces" and "death"
The package must also be labelled with a no-smoking health warning that reads "Warning: Smoking can cause serious illness and premature death". The packaging of electronic cigarettes and related products must display the words "Warning: This product is addictive and harmful to your health".
In addition, the brand design is not allowed to be printed on the cigarette case, and the brand name is only allowed to be marked in a small font with a uniform standard.
The law also requires that retail stores place cigarettes in a location that is not easily visible to customers, or in a separate area.
British cigarette case is also this color
Tobacco must be sold with an anti-smoking manual published by the Ministry of Health. Tobacco advertisements are allowed in print media only.
According to experts, the law will prevent 300 Israeli nationals from dying from smoking each year. Government data show that 25% of Israelis over the age of 16 are smokers.
Compilation / writing: Nandu reporter Shi Minglei
Image source: CORE77, BSF
Edit: Shi Minglei Back to Sohu, see more